The Anchor GTM Blog
Operator notes from first-hand experience navigating early- and growth-stage startups as a B2B SaaS marketer, AI builder, and community member.
7 articles found
Optionality Isn't a Luxury. It's a Strategy.
After a build, you might find yourself asking "what now?" once the ship dust settles. In this conversation, Elena Verna shares how to think about optionality as a strategy when figuring out where to place your bets and why the best next step is often the one that keeps the most doors open.
Why Generalists Are Having Their Day
AI collapsed the distance between idea and execution, but it didn't remove the need for judgment. In a market where output is cheaper, the advantage now belongs to people who can connect systems, decide under ambiguity, and integrate across functions, giving rise to the Gen Marketer.
What Above the Fold Reinforced About Cognitive Load, Community, and AI-Era Moats
Above the Fold wasn't a conference. It was a room full of operators working at the height of their craft. From pricing psychology to homepage positioning to AI orchestration, the throughline was the same: reduce cognitive load, earn trust, and let clarity compound.
The Comedian Test: What a Lovable Buildathon Taught Me About Shipping and Selling in an AI-Native World
After a build, speed is no longer the constraint. Clarity is. Lessons from an IRL buildathon with Lovable's Vibe Coding Engineer Lazar Jovanovic on how sales and marketing leaders should build and sell with AI.
What Operators Do After a Big Ship
After a build, momentum creates opportunity and pressure at the same time. In this conversation, Lovable Ambassador and SheBuilds Season 01 winner Kat Hill Contag shares how operators decide what's next and turn a ship into leverage without rushing to scale.
Momentum Is Emotional Before It's Operational
After a build, momentum doesn't fail because strategy is wrong. It fails when the emotional load becomes too heavy to carry alone. In this conversation, Whitney Menarcheck shares what helps people stay in the game long enough for momentum to compound.
How Founders Make Sound Marketing Decisions When There's No 'Right' Answer
When early-stage marketing feels stuck, the problem is rarely a lack of ideas. It's too many reasonable options. Here's how I help founders choose focus, learn faster, and build momentum without burning time or budget.