Memorable Events
That Drive Growth
A selection of programs I've designed, led, and executed — from global conferences to intimate experiences.
Roo Code × Major League Hacking (MLH)
Developer Hackathon
Roo Code × Major League Hacking (MLH) — Developer Hackathon
A 48-hour, partner-led developer hackathon designed to drive first-time product usage, activate community, and test events as a scalable early-stage growth lever. Fully owned experiment design and execution in a seed-stage environment for agentic AI coding platform Roo Code as a fractional marketer.
Workflow
- •Identified hackathons as the highest-signal event format for a developer-first, seed-stage product
- •Scoped the activation as a learning-focused experiment with clear goals around product activation and community growth
- •Partnered with Major League Hacking (MLH), which supports a 1.2M+ global community of hackers, to leverage built-in distribution and event infrastructure
- •Tapped Requesty.ai as a compute partner to remove technical friction for participants, and secured a live demo from Paige Bailey (Google DeepMind) to anchor the agenda, bolster credibility, and expand reach
- •Defined event positioning, registration flow, developer prompts, judging criteria, and promotion across Discord, social, and partner channels
- •Integrated live demos, Office Hours, and post-event follow-up to reinforce onboarding and continued usage
Outputs
- •48-hour MLH hackathon
- •600 registrations; 304 check-ins
- •43 shipped projects built using Roo Code
- •~190 first-time Roo Code users activated during the event
- •4.2B tokens processed with a 99.65% success rate during the hackathon
- •Featured live demo from Paige Bailey (Google DeepMind)
- •Deepened partner engagement through Requesty.ai and the broader ecosystem
- •Validation of hackathons as a repeatable, ecosystem-led early-stage growth motion
Support
Roo Code founding team, Major League Hacking's organizers, community and distribution platform, Requesty.ai (compute partner), Paige Bailey (Google DeepMind) as featured speaker, ecosystem partners, Discord and community infrastructure, and organic social distribution
mParticle
Owned Flagship Customer & Partner Conference
mParticle — Owned Flagship Customer & Partner Conference
A sold-out, full-day flagship conference designed to accelerate enterprise pipeline, reinforce category leadership, and deepen relationships with top-tier customers and partners. Fully owned end-to-end event strategy and execution during a Series C growth phase, serving as a core pillar of mParticle's enterprise GTM and ABM motion.
Workflow
- •Defined the event thesis and success criteria tied to enterprise pipeline influence
- •Led invite strategy across Tier 1 customers, prospects, and partners
- •Designed agenda and content architecture spanning executive, user, and partner programming
- •Managed all brand aspects, microsite, awareness strategy, pre/post/active event content + social, and coordinated logistics, including private meeting spaces, demos, and VIP tertiary events
- •Aligned Sales, Customer Success, Product, Solutions Engineers, and executive leadership on pre-booked meetings and post-event follow-up
Outputs
- •Sold-out 500-person conference (full buy-out of Spring Studios, NYC)
- •Multi-tier sponsorship program (Silver, Gold, Platinum) offsetting event costs
- •On-site Genius Bar, private meeting rooms, demos, and VIP experiences
- •Product launches and Tier 1 customer case studies featured on-stage
- •High-quality content captured for sales enablement and lifecycle use
- •~$800K event recouped within four months through pipeline influence
Support
Executive leadership, Sales and Customer Success leadership, Business Development, Product, RevOps, and Solutions Engineering teams, alongside two internal event production FTEs and external production and logistics vendors
Event Formats Led
Sample of event programs I've run from Seed to Series D
Core GTM & Customer-Facing Event Programs
- •Branded user conferences
- •Domestic and global roadshows
- •Trade shows, global tentpoles, and sponsored activations
- •Partner co-marketing events
Executive, ABM & High-Touch Experiences
- •C-suite dinner series and roundtables
- •Customer appreciation events
- •Customer advisory boards
- •VIP hospitality and private receptions
Developer & Community Events
- •Hackathons and bug-squashing events
- •Product launches
- •Meetups and user groups
- •Open source community gatherings
- •User engagement contests
Digital, Hybrid & Internal Programs
- •Virtual summits and webinar series
- •Hybrid broadcast productions
- •Sales kickoffs and all-hands
- •Employee engagement and culture events
Special Programs
- •Press and analyst days
- •Award ceremonies and recognition programs
- •Nonprofit and community partnerships
- •Thought leadership forums
- •SWAG, mailers, and gifting
- •Event billboards, taxi tops, and fly-over banners
Program Elements & Supporting Work
- •Speaker sourcing and content development
- •Event demand, measurement, and ROI
- •Vendor and agency management
- •Budget planning and optimization
I meet clients where they are. Formats vary by stage, audience, budget, goals, and GTM motion — I also help teams choose which events to run, why, and how to learn from them.
Other Event Moments
Additional highlights from across my career